Lessons From Breaking Bad

No Half-Measures

gk on January 17, 2012 in Misc About a 1 minute read.

I am always trying to take something of value away from any experience I have, even my entertainment. So, I tend to enjoy most entertainment that contains something I can process, put to use somehow, and even benefit from. Here's a recent example....

I've finally got around to watching the insanely good series Breaking Bad thanks to Netflix. I just wrapped up the third season last night (can't wait for season 4 dvds to be released!). Not to give anything away for anyone who hasn't seen the season yet, but the finale to season 3 emphasizes a key theme that I can apply to my business: 'No half-measures'.

This guy knows a thing or two about business.

This is something we all already know, but I am guilty of this all the time. I will prototype a feature, or outline an article, or rough-out a marketing strategy always thinking I'll come back eventually and finish it up and add that final polish. You know the rest of the story... all to often eventually is never. You're left with a half-measure; a distraction; a loose end; a not-quite-complete something that takes precious attention but doesn't ultimately serve any end. As Breaking Bad makes viscerally clear these half-measures can really have a way of coming back to bite you in the ass.

So, one of my goals is to cut down on half-measures. One key benefit to eliminating half-measures is that you are forced to shrink your full-measures to manageable chunks. Again, something I already know, but it's great to have a nice in-your-face reminder from an unexpected source like a TV show. Do you have practical lessons to share from unexpected entertainment sources like TV, movies, even song lyrics?

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